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CASL Consent - why it’s vital

This is where you specify whether you have a person's permission to send them emails. My Book is designed around Canadian Anti-Spam Law (CASL) regulations, and has elements in place to ensure compliance.

You have different options here:

1- Select "express consent" when you have specific permission to send them emails

2- Choose "implied consent" if you have done business with them in the last six months

3- If your contact has "no consent" specified, the system will not allow you to send them emails through My Book or through a drip campaign.

Remember, if you don't have CASL consent checked off, the system will prevent you from sending emails to that contact – for your protection. More on drip campaigns here.