Drip email campaigns, or stay-in-touch campaigns, are series of emails sent out at predetermined intervals for your leads.  When you get in touch with a lead, there’s a better chance of that lead turning into a client if they remember you and you stay in the forefront of their minds as a real estate expert.  By creating drip email campaigns, you can send out informative emails at certain dates  which serves to help inform your leads and also so they remember you.  Drip campaign emails are professionally written and formatted with up-to-date relevant content and branded graphics.  

You can create drip campaigns through the campaign manager or add a lead to a campaign through the “My Book” lead manager.