CASL consent exceptions
Canada’s anti-spam Legislation (CASL) came into effect July 1, 2014. As a business, real estate professionals must solicit consent from their contacts in order to send them emails.
Reference: http://fightspam.gc.ca/eic/site/030.nsf/eng/home
You may obtain consent from your client either through express written consent, verbal consent or implied consent. Clients may request to be removed from your contact list at any point in time.
Clients may consent to be added to your contact list if they complete a form through your website and check the box indicating they would like to receive your information
You can also add their CASL information directly through their contact information window in “My Book”
If clients have not provided consent to be contacted, drip campaign emails, email blasts and newsletters will not be sent to them.